Cookie & Tracking Notice
1. What this notice is
This page explains the small files ("cookies") and tracking scripts that thepatternhouse.co uses when you visit. It sits alongside our Privacy Policy.
2. What we use
We keep tracking minimal. We use exactly three categories:
a) Strictly necessary
These make the site work: loading pages and basic security. You can't turn these off without breaking the site.
b) Analytics: Google Analytics and Microsoft Clarity
We use Google Analytics to count visits and see which pages and channels bring people to our site. It sets cookies to recognise returning visitors. Learn more: How Google uses information from sites that use its services
We use Microsoft Clarity to understand how people use our site: which pages they read, where they click, where they scroll. Clarity is configured in anonymized mode — it does not capture what you type into forms, and it does not identify you personally. The data is stored by Microsoft in the United States.
We also store a first-party visitor ID (tph_vid, with the date of your first visit and how you first reached us) in a cookie and your browser storage for 13 months. It is ours, not shared with advertisers, and lets us measure how long people take from their first visit to sending an enquiry. If you send an enquiry, it is attached to it.
Learn more: clarity.microsoft.com · Microsoft Privacy Statement
c) CRM & contact form — HubSpot
When you submit our contact form, a HubSpot cookie may be set to help us recognise if you return and complete an inquiry you started. HubSpot also processes the data you submit and stores it as a Contact record. Stored in the United States / EU region.
Learn more: HubSpot Privacy Policy · HubSpot Cookie Policy
3. What we do NOT use
- No Facebook / Meta Pixel
- No advertising or retargeting cookies
- No third-party ad networks
- No cross-site tracking
4. How to control cookies
In your browser: every major browser (Chrome, Safari, Firefox, Edge) lets you block or delete cookies. Search your browser settings for "cookies".
Opt out directly:
- Google Analytics: Google Analytics opt-out browser add-on
- Microsoft Clarity: clarity.microsoft.com
- HubSpot: instructions in their Cookie Policy
5. Do Not Track
Our site does not currently change its behaviour for Do Not Track signals. To stop analytics cookies, block or delete cookies in your browser or use the opt-out links above.
6. Contact us
Questions? Email [email protected].